Typography and Colors

Typography

Mercer University has a flexible system of fonts to incorporate in every form of communications. Specific typeface options are recommended, but not required, for the copy elements for print and web below.

Headlines: Print

Color Palette

Mercer University’s color palette is intentionally focused and distinctive. Built around Mercer Orange and a complementary range of black and gray tones, the palette provides a consistent visual foundation for University communications.

Primary

Mercer Orange

Mercer Orange
PMS 716 C
HEX #f76800
RGB 247,104,00
CMYK 0,65,100,4

Mercer Orange is the primary color of the Mercer digital brand. The orange is used to add branded visual interest throughout the site with subheadlines, buttons, links and various design elements.

Black and Grays

Black and shades of gray make up a large part of the color palette of the Mercer digital brand. These colors are used to create breaker moments throughout the site that allow the white and orange to feel elevated and engaging. These shades allow for content to be easily legible and approachable, and make up a majority of typography throughout the site.