Matthew Smith

Director of Digital Communications

  • Matthew Smith

    Leads the strategy, execution, and implementation of digital communications for the University

  • Ensures that the Mercer Homepage and other critical University websites effectively communicate the institution’s distinctives, accomplishments and mission
  • Ensures that key marketing messages are consistently integrated into appropriate digital communications
  • Consults deans, department heads and others on the design and deployment of digital communications that effectively market their programs
  • Manages the development of new tools and applications that advance the institution’s marketing communications objectives
  • Works to ensure web publishing policies and graphic standards are maintained and updated as needed
  • Serves as a liaison between University departments and outside vendors that are contracted for digital communications development projects
  • Follows emerging technologies that would allow the University’s digital communications to more effectively achieve its marketing communications objectives
  • Supervises the Digital Communications team and manages underlying projects
  • Chair of the University’s Social Media committee


Contact Matthew

(478) 301-2716